Signet Jewelers Accelerates Path to Brilliance to Reinvent the Getaway Browsing Practical experience for Jewelry

HAMILTON, Bermuda, Oct. 19, 2020 /PRNewswire/ — Signet Jewelers Constrained (“Signet”) (NYSE:SIG), the world’s largest retailer of diamond jewellery, now introduced it has reinvented the holiday getaway procuring encounter for jewelry. All through a global pandemic, being capable to emotionally link and celebrate lifetime and appreciate is more critical than at any time – and nothing at all does that fairly like jewellery. Signet’s reimagined Omnichannel experience permits its skilled staff to serve clients utilizing know-how this kind of as chat, video, social media and virtual by-appointment non-public buying consultations, providing consumers a assortment of approaches to get started celebrating meaningful moments in time for the vacation time.

“Jewelry nowadays is so significantly about generating times, and in a time like this, celebrating these we adore is of excellent worth. With a global pandemic driving a quick shift to on-line commerce, we have responded swiftly and accelerated our Route to Brilliance transformation, pivoting to a digital first technique that provides the greatest of Signet and its makes to shoppers, whenever, any where this holiday season,” stated Virginia C. Drosos, Signet Jewelers CEO. “By optimizing an increased electronic system and expanded Omnichannel abilities we are putting innovation into motion and providing customers early obtain to exceptional goods from a numerous vary of emerging designers all at a good worth.”

Signet’s mission of serving to men and women Rejoice Lifestyle and Categorical Adore permits shoppers to embrace specific times and to experience close even if they are bodily apart. The Firm’s core values are deeply rooted in doing what is proper for all stakeholders, prioritizing the overall health and safety of its shoppers and employees, whilst continuing to supply a various array of high-quality jewellery at a excellent benefit. For clients who choose to shop in a store, Signet designed its Appreciate Normally takes Care™ basic safety program in collaboration with clinical professionals, and in preserving with CDC suggestions, guaranteeing it puts well being and safety entrance and middle. Signet is also using the services of concierge teams to assist prospects swiftly get their Obtain On the web Decide up in Retailer buys and stay away from aggravating traces.

Leveraging its transformative Path to Brilliance system, Signet carries on to put the consumer initial, providing a absolutely integrated procuring working experience that provides the most effective of its merchants on the net and the finest of its digital supplying into stores. Listed here are some of the approaches that Signet is reinventing the searching knowledge this holiday year:

  • New Jewellery Options – This 12 months, Signet is performing additional than at any time with increased options to customise and personalize parts throughout the value spectrum. From Kay and Zales’ launch of the “Anything You Are” selection to Piercing Pagoda’s Black Lives Make any difference charms assortment, the business is also recognizing customers’ sentiments.
  • Increased Omnichannel Capabilities – Clients can now store new virtual offerings, these kinds of as livestreaming displays on social media channels to connecting with a jewellery professional in actual time. In addition, the model is now readily available in retailers throughout the U.S. and in choose Jared spots with an entirely new and bespoke knowledge named The Foundry, where an artisan can help consumers style jewelry from scratch.
  • Expanded Outlet Stock – Signet’s Outlet shoppers are treasure seekers and love acquiring exclusive pieces of jewelry at great values. All Kay Outlet, Zales Outlet and Jared Vault shops have extra new parts at exceptional values to prepare for increased foot-site visitors because of to their area in considerably less-crowded, open up air facilities. 
  • Versatile Payment Selections – Signet has worked with economic partners to roll out new, easy payment possibilities for top adaptability. These new payment choices have been built-in into Signet’s electronic platform, enabling consumers to implement and buy with just a couple of clicks on-line.

As the holiday break time techniques, Signet is completely ready.  In addition to presenting terrific price for substantial-high quality jewelry, Signet is also reimagining the way buyers store in the course of this unparalleled vacation season. Signet’s ability to run in this new retail natural environment means it is organized to satisfy customers’ demands both equally online and in-outlets.

About Signet Jewelers Limited

Signet Jewelers Minimal is the world’s biggest retailer of diamond jewelry.  Signet operates roughly 2,900 outlets, mainly underneath the name manufacturers of Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Piercing Pagoda, and Even further info on Signet is accessible at See also,,,,,,, and

Ahead Searching Statements

This release includes statements which are ahead-hunting statements inside of the this means of the Private Securities Litigation Reform Act of 1995. These statements, based on management’s beliefs and anticipations as perfectly as on assumptions built by and facts now obtainable to administration, look in a selection of destinations all through this doc and incorporate statements concerning, amongst other issues, Signet’s benefits of operation, economical ailment, liquidity, potential customers, advancement, approaches and the field in which Signet operates. The use of the phrases “expects,” “intends,” “anticipates,” “estimates,” “predicts,” “thinks,” “need to,” “likely,” “may well,” “forecast,” “objective,” “approach,” or “focus on,” and other comparable expressions are intended to discover ahead-seeking statements. These forward-hunting statements are not assures of future general performance and are matter to a variety of pitfalls and uncertainties which could trigger the true benefits to not be understood, together with, but not minimal to:  the negative impacts that the COVID-19 pandemic has experienced, and will carry on to have, on Signet’s small business, economic problem, profitability and money flows the result of methods we get in response to the pandemic the severity and period of the pandemic, together with regardless of whether there is a “second wave” and no matter if it is needed to quickly reclose our suppliers, distribution centers and corporate services or for our suppliers and distributors to briefly reclose their facilities the pace of restoration when the pandemic subsides and the heightened effects it has on lots of of the dangers described herein, like without having limitation dangers relating to disruptions in our source chain, buyer behaviors these as expending and willingness to congregate in buying centers and the impact on need of our items, our level of indebtedness and covenant compliance, availability of suitable cash, our ability to execute our enterprise strategies, our lease obligations and associations with our landlords, and asset impairments standard economic or sector circumstances financial market challenges our ability to enhance Signet’s transformation initiative a drop in shopper paying out or deterioration in shopper economical placement alterations to laws relating to consumer credit disruption in the availability of credit for shoppers and consumer inability to fulfill credit payment obligations our capability to obtain the rewards connected to the outsourcing of the credit history portfolio sale due to technological know-how disruptions, long run economical effects and working effects and/or disruptions arising from alterations to or termination of the non-key outsourcing agreement necessitating changeover to alternative preparations by other providers or different payment choices deterioration in the effectiveness of specific enterprises or of the Company’s market value relative to its book value, resulting in impairments of lengthy-lived property or intangible assets or other adverse economic outcomes the volatility of our inventory value the affect of money covenants, credit rating rankings or desire volatility on our skill to borrow our potential to preserve enough degrees of liquidity for our hard cash requirements, such as financial debt obligations, payment of dividends, and funds expenses as properly as the potential of our buyers, suppliers and loan providers to access resources of liquidity to present for their possess funds demands modifications in our credit rating score opportunity regulatory improvements, world wide economic conditions or other developments connected to the United Kingdom’s exit from the European Union trade fee fluctuations the value, availability of and desire for diamonds, gold and other important metals stakeholder reactions to disclosure pertaining to the supply and use of sure minerals seasonality of Signet’s business enterprise the merchandising, pricing and stock guidelines adopted by Signet and failure to regulate inventory ranges Signet’s relationships with suppliers and capacity to get goods that clients want to purchase the failure to adequately tackle the effects of current tariffs and/or the imposition of added obligations, tariffs, taxes and other expenses or other limitations to trade or impacts from trade relations the degree of competitiveness and marketing activity in the jewelry sector the development and routine maintenance of Signet’s OmniChannel retailing and capability to increase digital sales changes in purchaser attitudes concerning jewelry and failure to anticipate and maintain tempo with altering trend tendencies changes in the offer and consumer acceptance of and need for gem top quality lab made diamonds and satisfactory identification of the use of substitute items in our jewelry skill to execute effective advertising systems and handle social media the capability to improve Signet’s true estate footprint the means to fulfill the accounting prerequisites for “hedge accounting,” or the default or insolvency of a counterparty to a hedging deal the functionality of and skill to recruit, practice, encourage and keep qualified product sales associates management of social, moral and environmental risks the name of Signet and its banners inadequacy in and disruptions to interior controls and units, including related to the migration to a new economical reporting facts engineering process protection breaches and other disruptions to Signet’s information and facts technological know-how infrastructure and databases an adverse progress in authorized or regulatory proceedings or tax issues, which includes any new statements or litigation brought by employees, suppliers, buyers or shareholders, regulatory initiatives or investigations, and ongoing compliance with rules and any consent orders or other legal or regulatory selections failure to comply with labor polices collective bargaining activity improvements in taxation regulations, regulations or techniques in the US and jurisdictions in which Signet’s subsidiaries are included, including developments connected to the tax remedy of providers engaged in World-wide-web commerce pitfalls similar to intercontinental laws and Signet remaining a Bermuda corporation issue or delay in executing or integrating an acquisition, organization combination, key organization or strategic initiative challenges relating to the outcome of pending litigation, including dangers relevant to gratification of the conditions precedent for our pending securities course action settlement our ability to protect our mental assets or actual physical assets changes in assumptions utilized in generating accounting estimates relating to items these kinds of as prolonged services strategies and pensions the accomplishment of latest improvements in Signet’s govt administration staff or the impact of weather conditions-relevant incidents, all-natural disasters, strikes, protests, riots or terrorism,  acts of war or a different community overall health disaster or illness outbreak, epidemic or pandemic on Signet’s organization.

For a dialogue of these and other dangers and uncertainties which could bring about true success to differ materially from individuals expressed in any forward searching statement, see the “Possibility Components” and “Forward-Searching Statements” sections of Signet’s Fiscal 2020 Yearly Report on Sort 10-K submitted with the SEC on March 26, 2020 and quarterly reviews on Kind 10-Q and the “Safe and sound Harbor Statements” in existing experiences on Sort 8-K submitted with the SEC. Signet undertakes no obligation to update or revise any ahead-wanting statements to replicate subsequent situations or circumstances, other than as necessary by regulation.

Resource Signet Jewelers Ltd.

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