Embedded Payments Entice Acquisitions | PYMNTS.com

Enika Vania

In the make as opposed to obtain discussion, significantly within B2B and payments modernization, for at minimum some companies, the choice rests squarely on the side of “buy.”

To that conclusion, earlier this week, private-equity agency Lightyear Cash explained it established ProfitSolv to receive integrated methods for billing, payments and software package expert services.

Founded in 2000, Lightyear is a economic solutions-focused personal-fairness business based mostly in New York, which focuses on center-market corporations in North The united states linked with financial providers.

The news came towards a backdrop where other announcements and actions have illuminated the attractiveness of B2B FinTech as an investment decision house.

As reported earlier in this space, dealmaking to day in 2020 has incorporated eCommerce-as-a-Provider agency Mirakl securing a $300 million investment, and payments firm Zoop securing a $10.85 million round, amid other individuals.

In talking about the development of ProfitSolv, Michal Petrzela, handling director at Lightyear Capital, advised PYMNTS that Lightyear’s affiliated financial commitment money are at this time concentrated on investing in payments providers that “embed payments with vertical-particular program methods.”

The software program market is a fragmented a person, he said. Petrzela contended that this fragmentation presents company close customers with selections, and raises recognition of digital offerings and alternatives.

Thus significantly, Lightyear said in its announcement, ProfitSolv has obtained three answers: Rocket Make any difference, which operates in cloud-dependent legal billing, exercise administration and payment processing TimeSolv, which gives cloud-centered application for authorized billing and timekeeping and ImagineTime, a practice administration and payments company doing work with accounting corporations and other this kind of corporations.

The new operate-from-dwelling natural environment even further proved the significance of possessing integrated, cloud-primarily based billing, invoicing and electronic payment acceptance – in particular as remote transactions have become each day requirements.

Deeper software integration is significant mainly because, spelled out Petrzela, “it can significantly streamline workflows and transform what can be guide, labor-intensive procedure into a entirely automatic, digital system, from calculating a invoice and issuing an bill all the way to receipt of payment.”

The rewards of automating this process contain minimized overhead, a streamlined payment reconciliation system and a shortened payment cycle for the payee.

Petrzela explained that Lightyear’s personal scientific studies have revealed that embedded payments are projected to develop by $16 billion to achieve as substantially as $140 billion in earnings above the subsequent five years, a CAGR of around 54 percent.

Drilling down a bit, he explained there is a specific opportunity in lawful and specialist providers, the place the industry is well worth $1.4 billion and increasing, owing to shifts to the cloud and away from paper and guide processes. There is also developing need for superior accounts receivable (AR) management, he additional.

“Based on our investigation, above 70 p.c of compact to medium-sized legislation firms’ income is continue to gathered by way of paper checks,” stated Petrzela, noting that there are “significant chances in embedding electronic payments with a cloud-based billing and invoicing software” in order to speed up the change absent from paper checks.

Integrating payments with vertical-precise billing and invoicing software can travel stickier customer associations, enhanced workflows and a a lot more seamless encounter for finish buyers, claimed Petrzela.

“We consider digital payments that are embedded into vertical-industry program will grow significantly more rapidly than standard providers of electronic payments,” he told PYMNTS. “Embedding payments and furnishing invoice-to-income methods generates an critical stickiness and positions ProfitSolv system providers as a decision alternative for marketplace industry experts.”



The How We Store Report, a PYMNTS collaboration with PayPal, aims to recognize how consumers of all ages and incomes are shifting to searching and spending on-line in the midst of the COVID-19 pandemic. Our study builds on a sequence of studies performed because March, surveying more than 16,000 individuals on how their browsing routines and payments tastes are transforming as the disaster proceeds. This report focuses on our latest study of 2,163 respondents and examines how their elevated urge for food for on the net commerce and electronic touchless strategies, these types of as QR codes, contactless playing cards and digital wallets, is poised to shape the submit-pandemic financial system.

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